
Cancel anytime
- Chart
- Upturn Summary
- Highlights
Upturn AI SWOT
- About
ProShares Short Dow30 (DOG)



- BUY Advisory
- SELL Advisory (Profit)
- SELL Advisory (Loss)
- Profit
- Loss
- Pass (Skip investing)


(see disclosures)
- ALL
- YEAR
- MONTH
- WEEK
Upturn Advisory Summary
07/09/2025: DOG (1-star) is currently NOT-A-BUY. Pass it for now.
Analysis of Past Performance
Type ETF | Historic Profit -8.11% | Avg. Invested days 31 | Today’s Advisory PASS |
Upturn Star Rating ![]() ![]() | Upturn Advisory Performance ![]() | ETF Returns Performance ![]() |
![]() ![]() | ![]() ![]() |
Key Highlights
Volume (30-day avg) - | Beta -0.91 | 52 Weeks Range 24.57 - 30.55 | Updated Date 06/29/2025 |
52 Weeks Range 24.57 - 30.55 | Updated Date 06/29/2025 |
Upturn AI SWOT
ProShares Short Dow30
ETF Overview
Overview
The ProShares Short Dow30 (DOG) seeks daily investment results, before fees and expenses, that correspond to the inverse (-1x) of the daily performance of the Dow Jones Industrial Average. It's a leveraged ETF designed for short-term hedging or tactical strategies, not for long-term investment.
Reputation and Reliability
ProShares is a well-known issuer specializing in leveraged and inverse ETFs. They have a solid track record in managing these types of funds, though their products are considered higher risk.
Management Expertise
ProShares has a dedicated team experienced in managing complex and leveraged investment products. They use sophisticated strategies to achieve the fund's daily objective.
Investment Objective
Goal
To deliver daily investment results, before fees and expenses, that correspond to the inverse (-1x) of the daily performance of the Dow Jones Industrial Average.
Investment Approach and Strategy
Strategy: Inverse tracking of the Dow Jones Industrial Average. The ETF uses financial instruments like swaps and futures to achieve its objective.
Composition Primarily holds derivative instruments, such as swap agreements and futures contracts, designed to replicate the inverse performance of the Dow Jones Industrial Average.
Market Position
Market Share: Details about ProShares Short Dow30's market share in the inverse/leveraged ETF market are not readily available without specialized financial data services.
Total Net Assets (AUM): 249289939
Competitors
Key Competitors
- ProShares UltraShort Dow30 (DXD)
- Direxion Daily Dow Bear 3X Shares (SDOW)
Competitive Landscape
The inverse and leveraged ETF market is competitive, with ProShares, Direxion, and other issuers offering similar products. DOG offers a -1x daily inverse exposure, while competitors like DXD and SDOW offer -2x and -3x leveraged exposure, respectively. DOG may be preferred by investors seeking less aggressive inverse exposure.
Financial Performance
Historical Performance: Historical performance is highly dependent on the Dow Jones Industrial Average performance. Due to the daily reset, long-term performance will likely deviate significantly from the simple inverse of the Dow.
Benchmark Comparison: The ETF's performance should be compared to the inverse of the daily performance of the Dow Jones Industrial Average. It will deviate over longer holding periods.
Expense Ratio: 0.95
Liquidity
Average Trading Volume
ProShares Short Dow30 exhibits moderate liquidity, reflected in its average daily trading volume, but this can vary.
Bid-Ask Spread
The bid-ask spread for ProShares Short Dow30 is usually tight but can widen during volatile market conditions, affecting trading costs.
Market Dynamics
Market Environment Factors
Economic downturns, market corrections, and negative sentiment towards Dow Jones Industrial Average component companies can positively affect the ETF's performance. Conversely, bull markets negatively impact the ETF.
Growth Trajectory
The ETF's growth trajectory is tied to market volatility and investor demand for shorting the Dow. Changes in investment strategy or holdings are not frequent due to the nature of its mandate to track the inverse daily performance.
Moat and Competitive Advantages
Competitive Edge
ProShares Short Dow30's primary advantage is its straightforward and direct inverse exposure to the Dow Jones Industrial Average. Its focused investment strategy makes it a useful tool for hedging or short-term tactical plays. The fund's liquidity allows investors to efficiently execute trades. ProShares' established reputation as a provider of inverse and leveraged ETFs also contributes to its appeal. Its clear mandate to mirror the inverse daily performance of the Dow offers transparency.
Risk Analysis
Volatility
The ETF is inherently volatile due to its inverse nature and the leveraged exposure of the Dow Jones Industrial Average.
Market Risk
The primary risk is that the Dow Jones Industrial Average will increase in value, causing the ETF's value to decline. Compounding and daily reset can cause significant deviations from the inverse of the Dow's longer-term performance.
Investor Profile
Ideal Investor Profile
Suitable for sophisticated investors with a high-risk tolerance seeking short-term hedging or tactical exposure to the Dow Jones Industrial Average.
Market Risk
Best suited for active traders employing short-term strategies, not for long-term, buy-and-hold investors. This ETF is not suitable for passive index followers.
Summary
ProShares Short Dow30 (DOG) provides daily inverse exposure to the Dow Jones Industrial Average, making it a tool for short-term hedging or tactical strategies. Due to the daily reset, long-term performance can deviate significantly from the inverse of the Dow. It's a volatile instrument best suited for sophisticated, active traders with a high-risk tolerance. Its value is directly tied to the Dow's performance, declining as the Dow rises. Investors should understand the risks of leveraged and inverse ETFs before investing.
Peer Comparison
Sources and Disclaimers
Data Sources:
- ProShares website
- SEC filings
- Financial data providers
Disclaimers:
This data is for informational purposes only and should not be considered investment advice. Past performance is not indicative of future results. Consult with a financial advisor before making any investment decisions.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About ProShares Short Dow30
Exchange NYSE ARCA | Headquaters - | ||
IPO Launch date - | CEO - | ||
Sector - | Industry - | Full time employees - | Website |
Full time employees - | Website |
The fund invests in financial instruments that ProShare Advisors believes, in combination, should produce daily returns consistent with the Daily Target. The index is a price-weighted index and includes 30 large-cap, blue-chip U.S. stocks, excluding utility and transportation companies. The fund is non-diversified.

Note: This website is maintained by Upturn Corporation, which is an investment adviser registered with the U.S. Securities and Exchange Commission. Such registration does not imply a certain level of skill or training. Investing in securities has risks. Past performance is no guarantee of future returns. No assurance is provided as to any particular investment return, and you may lose money using our services. You are strongly advised to consult appropriate counsel before making any investments in companies you learn about through our services. You should obtain appropriate legal, tax, investment, accounting, and other advice that takes into account your investment portfolio and overall financial situation. You are solely responsible for conducting due diligence on a potential investment. We do not affect trades for you. You will select your own broker through which to transact. Investments are not FDIC insured, they are not guaranteed, and they may lose value. Please see the Privacy Policy, Terms of Use, and Disclosure for more information.